Royal Caribbean CEO eliminates last-minute discounts
Posted on Monday, April 27th, 2015 at 5:35 pm
Royal Caribbean Cruises Ltd. chairman and chief executive officer Richard Fain announced on April 20 that the company adopted a policy starting in March that effectively eliminated the use of last-minute booking discounts on cruises longer than two to four nights in North America, the Miami Herald reported.
Fain said that the reason they used to do last-minute discount booking to fully book the cruise ship. However, he recently stated that this strategy negatively impacts short-term sales because guests who depend on last-minute booking do not see an incentive to book early. Additionally, the company does not gain revenue from those last-minute passengers.
Royal Caribbean Cruises, which is purported to be the second-largest cruising company in the world, reported profits of $45.2 million in the first quarter that ended March 31.
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